Introducing "Selling to CTOs"

Accelerating engagement and adoption - an insiders guide

What is this?

A free weekly newsletter with advice and information on accelerating the executive engagement with and adoption of your developer, platform or data tool. 

Whether you’re a generalist (founder/CMO) or want to focus on product marketing, brand/content marketing, demand gen or field/events marketing, there will be relevant content.

Who is it for?

Founders, marketing and revenue executives at [ developer | platform | data ] tool companies that have (or want to have) an executive/enterprise sales motion. 

Who am I?

Hi! I’m Peter Bell. I host the O’Reilly CTO Hour, facilitate the executive summit at KubeCon for CNCF and have been organizing and running CTO communities and events for over fifteen years.

Why am I doing this?

For the last decade I’ve helped companies like AWS, DataDog, Chronosphere, CircleCI, CloudBees, LaunchDarkly, Astronomer, Monte Carlo and Snowflake to connect with senior engineering leaders to drive enterprise sales through my CTO events.

I often find that there’s a disconnect between the partners I work with and the senior engineering leaders they’re trying to influence. They have awesome products that would transform the effectiveness of the engineering orgs, but they’re not always able to convey that in a way the executives can consume.

This is my little attempt to bridge that gap so we can help engineering leaders to understand, engage with and adopt the technologies that can accelerate their organizations.

Reply

or to participate.