- Selling to CTOs
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About
I’m Peter Bell. I’ve been building CTO Communities for over fifteen years, host the quarterly O’Reilly CTO Hour and facilitate the executive summit at KubeCon for CNCF. I’m Chief of Staff to a CTO running an org of 400 engineers, and spent a decade organizing and running CTO Summits. | ![]() |
Over the last decade I’ve helped many dev tool companies (including AWS, DataDog, Snyk, Sentry, Honeycomb, Chronosphere, CircleCI, CloudBees, ngrok, Gremlin and LaunchDarkly) and data tool companies (including Astronomer, Monte Carlo and Snowflake) to engage with senior engineering executives.
I’ve consistently noticed a disconnect between the way that senior engineering leaders want to learn about and engage with potential vendors and the way that the dev and data tool companies have been approaching them.
I launched Selling to CTOs as a free service to help founders and marketing and revenue executives at developer, platform and data tool companies to better understand and engage with senior engineering leaders so both sides can more quickly qualify the relationship and determine whether it’s worth investing in.
Whether you’re still working on your executive sales motion or you’re simply scaling a proven strategy, sign up for free advice, information and resources to accelerate adoption and engage effectively with senior engineering leaders - in-person and online.
Vision
A world where transformative [developer|platform|data] tools quickly gain adoption within the engineering organizations that need them most, through clear, efficient engagement with engineering executives.
Mission
To empower [developer|platform|data] tool companies with the insider knowledge, proven frameworks, and practical resources that help them to understand and engage more effectively with CTOs and their engineering organizations - online and in-person.