What do you want to know?

How can I help the most?

I am excited to launch Selling to CTOs. I’ve spent so long with both [dev|platform|data] tool companies and with the senior engineering leaders that can drive their adoption and I want to help bridge the gap. But who are you and what can I help with?

I’m deliberately not digging into DevRel. Ping me offlist as I have plenty of opinions and experiences, but this is about (I guess) DevExecRel - selling to CTOs - not building a strong PLG motion (plenty of other folks can help you with that).

I’m going to broadly break the content into two categories - strategic and tactical.

Strategic Content

  • Product marketing - What features, and what descriptions of those features would help to attract an executive persona?

    • How dashboards, reports and summaries can align product offerings with executive goals/OKRs

    • How to identify the benefits that senior engineering leaders are looking for (hint - it’s not the same as for ICs)

    • . . .

  • Thought leadership/content marketing - How to get executives to know and care about the problem that you’re solving.

    • What conversations CTOs are having

    • Ways to map your value proposition to timely and high value trends

    • How to balance rigor with brevity to match executive attention spans

    • Compelling value propositions for executive lead magnets

    • . . .

Tactical Content

  • Demand generation/brand marketing/PR/growth hacking - Generating awareness, leads and engagement (including online sponsorships and events).

    • Organic channels for driving executive awareness - online and in-person

    • Getting the most from paid channels online (communities, podcasts, newsletters, webinars)

    • Structuring third party webinars to maximize engagement and quality/quantity of leads

    • Running effective first party webinars to drive both customer loyalty and to attract new qualified opportunities

    • . . .

  • Field/events marketing - Approaches to maximizing the value of your in-person events - whether you’re running them yourself, partnering with complimentary companies or working with event companies or existing communities.

    • Conferences that deliver value - and how to get the most out of them

    • How existing community events can be a cost effective way to drive top of funnel engagement

    • Strategies for organizing and running dinners and other lightweight events

    • Time effective approaches for nurturing executive engagement

    • . . .

Obviously if you’re a field marketing manager at a publicly traded company, the tactical content is going to be a little more useful. For CMOs and founders I’m hoping all of the content will help - especially when refining executive:product fit for new features or product lines.

What would you like to know more about? Drop me a line or add a comment!

Best Wishes,
Peter

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