- Selling to CTOs
- Posts
- What do you want to know?
What do you want to know?
How can I help the most?
I am excited to launch Selling to CTOs. I’ve spent so long with both [dev|platform|data] tool companies and with the senior engineering leaders that can drive their adoption and I want to help bridge the gap. But who are you and what can I help with?
I’m deliberately not digging into DevRel. Ping me offlist as I have plenty of opinions and experiences, but this is about (I guess) DevExecRel - selling to CTOs - not building a strong PLG motion (plenty of other folks can help you with that).
I’m going to broadly break the content into two categories - strategic and tactical.
Strategic Content
Product marketing - What features, and what descriptions of those features would help to attract an executive persona?
How dashboards, reports and summaries can align product offerings with executive goals/OKRs
How to identify the benefits that senior engineering leaders are looking for (hint - it’s not the same as for ICs)
. . .
Thought leadership/content marketing - How to get executives to know and care about the problem that you’re solving.
What conversations CTOs are having
Ways to map your value proposition to timely and high value trends
How to balance rigor with brevity to match executive attention spans
Compelling value propositions for executive lead magnets
. . .
Tactical Content
Demand generation/brand marketing/PR/growth hacking - Generating awareness, leads and engagement (including online sponsorships and events).
Organic channels for driving executive awareness - online and in-person
Getting the most from paid channels online (communities, podcasts, newsletters, webinars)
Structuring third party webinars to maximize engagement and quality/quantity of leads
Running effective first party webinars to drive both customer loyalty and to attract new qualified opportunities
. . .
Field/events marketing - Approaches to maximizing the value of your in-person events - whether you’re running them yourself, partnering with complimentary companies or working with event companies or existing communities.
Conferences that deliver value - and how to get the most out of them
How existing community events can be a cost effective way to drive top of funnel engagement
Strategies for organizing and running dinners and other lightweight events
Time effective approaches for nurturing executive engagement
. . .
Obviously if you’re a field marketing manager at a publicly traded company, the tactical content is going to be a little more useful. For CMOs and founders I’m hoping all of the content will help - especially when refining executive:product fit for new features or product lines.
What would you like to know more about? Drop me a line or add a comment!
Best Wishes,
Peter
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